Home/Works 2010 — present

Works 2010 — present

Current AI-native products and brand systems alongside earlier campaigns produced at McCann Erickson Azerbaijan — identity, packaging, digital, event, and product.

  1. 2026IshvaraA personal AI agent for job hunting — reads 20 job boards, scores every vacancy against my CVs, briefs the good ones in Telegram, drafts the application, fills the form and reads the replies. Product, design and build, solo.Product & Design↗
  2. 2026MuduckA small, fast Markdown reader for macOS and Windows, made for the reports AI tools write — live reload while the file is rewritten, Quick Look in Finder, five themes. Product, design and build, solo; open source.Product & Design↗
  3. 2026CitameyaOnline booking for self-employed hairdressers and beauty pros in Spain — public booking page, master dashboard, voice booking, WhatsApp notifications and Stripe billing in six languages. Product, brand and design system, built and shipped solo in three months.Product & Design↗
  4. 2026YIGMAPickup-game matcher for Baku, live inside Telegram — landing, Mini App, Telegram bot and owner cabinet. Product, brand and design system, built and shipped solo in three months.Product & Design↗
  5. 2026PethovenNatural pet-care brand built from scratch — logo, visual identity, packaging design and merch in one “natural care, happy pets” language.Product & Design↗
  6. 2026Martin BeldaSelf-initiated rebrand for an insurance brokerage in Salamanca — shield mark, palette and type carried through signage, stationery, vehicle livery and the office facade.Product & Design↗
  7. 2025–26AI videoAI-generated video — client and personal pieces taken from script to finished cut with Grok, Qwen, Sora and Suno.Product & Design↗
  8. 2025–26IQ30Autonomous AI trading bot — a desktop system that decides and places trades on its own, built solo by directing AI. Reinforcement learning + local LLMs reading charts, 56+ strategies, 4,800+ real and demo trades logged.Product & Design↗
  9. 2023–26twelfyD-TechDaily prize-game app on iOS and Android — full screen library, animations, micro-interactions.Product & Design↗
  10. 2023–24WaspD-TechContractor CRM on ISO 9001 forms — supplier evaluation by four departments, requirements per line, offer comparison, contracts signed on paper, inspection and handover; 262 screens in five flows.Product & Design↗
  11. 2022KreppD-TechLending app where the phone is the collateral — apply by IMEI, verify with ID and a face check, and one ring on the home screen for what you owe and how long you have. Light and dark, live in the App Store.Product & Design↗
  12. 2022–24JOELD-TechJewelry marketplace — a multi-role platform: storefront, product pages, seller cash-desk, admin tooling, mobile CRM and a shop card rebuilt from 32 variants into one component.Product & Design↗
  13. 2021–26oxu.azGlobal Management SolutionsNews portal — five-year design system across web and mobile. Mobile redesign drove +20% cross-platform traffic.Product & Design↗
  14. 2021–26BakuTVGlobal Management SolutionsNews and live-TV platform — a design system running five years across web and mobile, serving an audience of 2.5M subscribers and 176M monthly views.Product & Design↗
  15. 2021rahatGlobal Management SolutionsMarket-delivery ecosystem built end-to-end in six months — customer, store and courier apps plus ERP and CRM, a design system, custom icons and 3D.Product & Design↗
  16. 2018–19PASHA BankPASHA BankCorporate internet banking — batch signing by OTP, every payment type on one form skeleton, FX, payroll and statements; 100+ screens and the design system behind them.Product & Design↗
  17. 2016–17PeachlinePeachlineEvents, spaces and editorial — Formula 1 Grand Prix of Europe (Martini hospitality, citywide wayfinding), UEFA EURO 2020 host-city launch and the U-17 Euro 2016, Art Payız festival, Gənclik Mall magazine, IDEA pavilion.Designer↗
  18. 2015Coca-Cola × Baku 2015McCann Erickson AzerbaijanFill Your Life With Games — European Games 2015 activation. 1.7M reach, 7.2M impressions.Art Director↗
  19. 2015RexonaMcCann Erickson AzerbaijanWhite Stays White, Black Stays Black — regional TVC adapted across KZ, UZ, TJ. 3 months’ stock in 3 weeks.Designer↗
  20. 2015Dərs EviMcCann Erickson AzerbaijanYes, You Can! — educational center launch: brand system, TVC, website, workbook, digital.Designer↗
  21. 2015BakcellMcCann Erickson AzerbaijanFind Your Place Among the Stars — PES tournament across 8 cities. Winner flown to Manchester.Designer↗
  22. 2014ClearMcCann Erickson AzerbaijanLive the Football Fever in Brazil — FIFA World Cup 2014 promotion with a World Cup QF trip grand prize.Designer↗
  23. 2014BurnMcCann Erickson AzerbaijanEndless Energy — #SiradanNeVar UGC campaign with a live instaprint wall at the White Party.Designer↗
  24. 2014TopazMcCann Erickson AzerbaijanRed JolborsLet’s Bet? — 8-week digital series with Bozbash Pictures. Largest Azerbaijani digital campaign of 2015. Red Jolbors.Designer↗
  25. 2014BakcellMcCann Erickson AzerbaijanIlk & Alov — packaging and launch for two own-brand smartphones: entry-level and premium.Designer↗
  26. 2013–16Coca-ColaMcCann Erickson AzerbaijanSchool Cup — grassroots tournament. 10,000+ participants, 50+ OOH formats, renewed for 3 consecutive years.Art Director↗
  27. 2013–15Bakcell × MUMcCann Erickson AzerbaijanManchester United Summer School in Baku — three consecutive annual editions with regional qualifiers.Designer↗
  28. 2013FantaMcCann Erickson AzerbaijanYouth Festival — first edition in Azerbaijan. 23M impressions, 30K attendees vs. 20K target.Designer↗
  29. 2013AxeMcCann Erickson AzerbaijanApollo Space Academy — local activation of the global platform. 53M impressions, ~50K site visits.Designer↗
  30. 2013SpriteMcCann Erickson AzerbaijanObey You — digital campaign with local celebrities breaking their own stereotypes. 69,000 winning codes.Designer↗
  31. 2013BakcellMcCann Erickson AzerbaijanImagine — AFFA partnership film built on the true story of Tamerlan Rizvanly.Designer↗
  32. 2012Bakcell × MUMcCann Erickson AzerbaijanMeet the Stars League — launch of the three-year Manchester United partnership. TVC, Hall of Stars, integrated rollout.Designer↗
  33. 2012Coca-ColaMcCann Erickson AzerbaijanGolden Crown 2014Coca-Cola HQ awardCelebrate Novruz, Celebrate Life — holiday anthem. Best Connection Planning, Coca-Cola HQ. Best TVC, Golden Crown 2014.Art Director↗
  34. 2011AIBAMcCann Erickson AzerbaijanWorld Boxing Championships — identity, ceremonies, broadcast. 506 boxers, 113 countries. First video mapping in Azerbaijan.Designer↗
  35. 2010–16WSB · Baku FiresMcCann Erickson AzerbaijanEvent identity and six years of matchday branding across the World Series of Boxing franchise.Designer↗

External references · mccann.az