Emin Yusifov
eminyusifov.com · behance.net/eminyusifov · linkedin.com/in/emin-yusifov
20 years designing products and brands — from Coca-Cola and Mastercard to fintech and media apps shipped to market. Most of my work is repeat business: clients come back across years and new projects. I also build and ship my own AI-powered products end-to-end ("vibecoding") — directing AI tooling, testing and QA — so I design like someone who has to make it actually ship.
Selected work
Now — Building My Own AI Products
- I take ideas from interactive Figma prototypes to live, tested products by directing AI tooling end-to-end — product direction, prompting, QA, real-world testing — and own the design & branding
- Customer discovery, user research & A/B testing on my own products — salon-owner interviews (citameya); price experiment $19 vs $24 with sticky server-side splits and a public results dashboard (expatly)
- citameya.com — booking platform for service pros (live) · expatly.app — relocation & legal advisory for digital nomads
- oyunbot.vercel.app — live game bot · IQ30 — autonomous AI trading bot: RL (Q-Learning/DQN) + local LLMs (Gemma vision, Qwen2.5) reading charts, 56+ strategies, 4,800+ demo trades logged
- birgun.az, chapet.az — in active development
Experience
- Designed and built rahatapp delivery ecosystem end-to-end in 6 months — customer, store and courier apps, ERP, CRM, branding
- Redesigned baku.tv (news + live TV) and oxu.az mobile — +20% cross-platform traffic
- Shipped voicer.az (AI voice product); rolled AI tooling across newsroom workflows; led and mentored the design team across 5+ concurrent products
- 4 products end-to-end, 1,000+ screens: Joel (jewelry trading platform — branding to CRM/ERP/apps, 500+), Wasp (ISO-compliant contractor CRM, 300+), Krepp (fintech lending, live on App Store + Google Play), Twelfy (game, live on both stores — UI, animations & microinteractions)
- Migrated the bank's core flows (onboarding, payroll, payments, reporting) to a modern stack — 100+ screens; drove Sketch→Figma migration (300+ components) and the design system; user research with 10+ users per workstream; delivered interactive prototypes and specs to dev teams
- Brand identity & campaigns (Gilan Holding tender win, Azercell), editorial, first AR airport wayfinding in Azerbaijan (GYD), nationwide payment-terminal UX (eManat)
- Grew Designer → Art Director over 6 years at a top-5 global network; served 15+ brands (Coca-Cola, Unilever, Ferrero-Rocher, Sprite, Bakcell)
- Coca-Cola School Cup — 10,000+ participants, 50+ OOH formats, client renewed 3 consecutive years; art-directed AIBA World Boxing Championship branding
Repeat Business — Clients Who Come Back
Exlibris — recurring since 2014 (craft food producers → launch of a new local electrical-equipment brand → investment firms). D-Tech — since 2022 (Joel, Wasp, Twelfy, 2–3 yrs each). McCann — Coca-Cola, Unilever, Ferrero-Rocher and others across 6 years. Plus agencies and private clients re-hired for new projects.
Skills
Design: Product Design · Design Systems · User Research · A/B Testing · UI · Interactive Prototyping (Figma) · Microinteractions & Motion · Brand
Vibecoding: ships live products by directing AI tooling — product direction, customer discovery, prototyping, A/B experiments, QA. Products built with React (web), Python, local LLMs (Gemma, Qwen2.5), Tesseract OCR.
Tools: Figma (design · interactive prototyping) · After Effects · Cinema 4D · Photoshop / Illustrator / InDesign
Leadership: Team management (up to 5) · Mentoring & hiring · Multi-project delivery
Languages & Recognition
Russian (native) · English · Turkish · Spanish (learning)
NETTY Expert & Juror (2021 – present) · NETTY 2008 Winner · Coca-Cola "Celebrate Novruz" — Best Connection Planning, Coca-Cola global HQ; Best TVC, Golden Crown 2014