One marketplace, five roles — buyers, jewelers, lombards, handmade sellers and admins, each on a surface built for the way they actually work.
Role · Product, UX & UI · design lead
Scope · Web + tablet + 3 apps
State · Near launch
Buyer, jeweler, lombard, handmade seller, admin — each gets its own tailored surface, all sharing one design language.
Not just screens
I owned product design end-to-end — and a good deal beyond it. From the first flow to the last pixel, the small team around it, the brand, the conversations with the business, and the testing that proved it worked.
A custom set of 30+ marks — started from Feather Icons, then reworked into a duotone, custom-weight family and animated into looping pictograms for empty states, onboarding and brand moments.
One system holding it together
Color, type, components and 32 card states — built once, reused across web, tablet and the mobile apps so every role looks like the same product.
Palette
Typography
Playfair Display sets the jewelry-grade headlines; Golos Text carries every interface label and table.
Buttons
Inputs
Search by stone, carat…Metal · Gold 585Price, ₼Status badges
Four states drive the entire 32-variant shop-card matrix across roles.
Shop card · live variants
A public storefront spanning 2,000+ ateliers — real images, certificates and live pricing, so browsing rare jewelry feels like a showroom, not a classifieds page.
Two sides, two minds
The marketplace only works if both ends win. The whole design is anchored to these two people and what keeps them up at night.
Goals
- Find certified, authentic pieces
- Compare price & quality fairly
- Reserve before visiting a shop
Pains
- Fear of fakes & no certificate
- Opaque, “ask in DM” pricing
- Driving store to store
Wants
- Real photos & 360° views
- Transparent, final prices
- Card-installment options
Context
- Shops on mobile, evenings
- Buys for events & herself
- Trusts reviews & badges
Goals
- List stock online quickly
- Reach buyers beyond the street
- Handle buy-back & credit cleanly
Pains
- Paper ledgers & manual entry
- No single view of the till
- Slow to publish a new item
Wants
- One cash desk for everything
- Fast add-product flow
- Reports & control from the phone
Context
- Behind the counter all day
- Staff with mixed tech skill
- Cash, card & installments
Dashboards
- Tools for business development
- Tools for analysis
The buyer's path, end to end
Where the emotion dips is where the design earns its keep — every low point maps to a concrete opportunity that shipped.
The app, mapped
Five roles branch from one core, each carrying the handful of screens that role lives in — all sitting on one shared design system.
Operational control
Tasks, photo-sessions and the production pipeline — scheduled and assignable from one board.
A toolkit for every side
- Jeweler
- Lombard
- Buyer
- Content creator
- Manager
- …and more
Clients, stock, reports and buy-back, credit & photo-session requests — the jeweler's entire operation, mobile-first.