Works/Peachline (2016–17)

Peachline

Events, spaces and editorial — one studio chapter in Baku

Designer2016–17Peachline, Baku

Between McCann and product work — a chapter of design that gets built, printed and walked through, with deadlines set by race weekends and kick-off times. Spaces branded on site, artwork prepared for print at city scale, and a magazine laid out issue after issue.

Formula 1 Grand Prix of Europe, Baku 2016. With Peachline — the Martini hospitality space at the Four Seasons: design, branding and on-site build-out. Separately, commissioned by Baku City Circuit — the citywide design code: signage across the city, and motion content for the LED screen of a street installation on Yusif Safaraliyev St.

UEFA — twice in one city. For the EURO 2020 Baku host-city launch: space branding, print production, and the host-city dress series — artwork brought to a single style and prepared for print. And event materials for the UEFA U-17 European Championship staged in Baku in 2016.

Art Payız / Art Bahar, Port Baku. Festival seasons across 2016–17 — exhibition graphics carried from posters and banners into the space itself, with print preparation end to end.

Gənclik Mall magazine. Editorial layout of every issue of the mall’s seasonal magazine — covers, grids, typography, prepress.

IDEA pavilion. Exhibition space design, realized — plus artwork adaptation: extending the artists’ paintings by hand on a tablet so one canvas could survive every format without cropping the subject. Generative expand, done manually, years before AI made it a button.

Uçbacı by Emil Aziz, Port Baku, 2016. Event design contribution — from space decoration to sourcing and selecting the mannequins that carried the artist’s work.

UEFA EURO 2020 Baku host-city launch — the host-city dress series on stage

Formula 1 Grand Prix of Europe, Baku 2016 — Martini hospitality build-out, working day — One of the working days on the F1 build — Martini hospitality at the Four Seasons. The pass reads Grand Prix of Europe, 17–19 June 2016. The helmet came with the job.

UEFA EURO 2020 — Baku host-city ceremony stage — «Bakı — ev sahibi şəhər»: the ceremony presenting Baku as a EURO 2020 host city, in the space we branded.

EURO 2020 host-city dresses — artwork unified and prepared for print — The host-city dresses. Each city arrived as separate artwork — redrawn to one style and prepared for print before it could become fabric.

EURO 2020 host-city dress series — backstage — Backstage before the reveal — the host cities lining up.

UEFA U-17 European Championship 2016, Baku — opening night tickets — UEFA U-17 Euro 2016 — opening night at Baku Olympic Stadium: UKR–GER at 17:00, AZE–POR at 19:30.

Art Payız — festival poster, Port Baku Mall — Art Payız — “fall of art, free entrance.” Five exhibitions, September to November 2016, one identity holding them together.

Art Payız — checking the exhibition banners in the space — Print production means standing next to what you sent to press — the banners up at Port Baku.

IDEA pavilion — exhibition space with adapted artwork across every surface — The IDEA pavilion. The artwork wraps every surface because each painting was extended by hand on a tablet — the artist paints one canvas, the formats demand ten. Generative expand, done manually, 2016.

Uçbacı by Emil Aziz, Port Baku — painted mannequins — Uçbacı by Emil Aziz — the mannequins that got the part, painted.

Mannequin casting for Uçbacı — the chrome one — Mannequin casting, January 2016. I voted for the shiny one — T-1000 didn’t make the final cut.

Gənclik Mall magazine — summer 2016 issue — Gənclik Mall, Yay 2016 — every issue of the mall’s magazine, laid out cover to colophon.

Gənclik Mall magazine — autumn 2016 issue with spreads — Payız 2016 — fashion spreads, interviews, the mall map on every cover.

Gənclik Mall magazine — winter 2017 issue — Qış 2017 — the seasons kept coming, the grid held.

Gənclik Mall magazine — the mall-opening issue — The issue that covered the mall’s own opening.

First issue of Gənclik Mall magazine, fresh from the press — 14 April 2016 — 14 April 2016 — fresh from the press. You’re allowed to celebrate the first issue.