Works / Martin Belda
Martin Belda shield mark

Rebrand and visual identity

Product Designer 2026 Madrid

Martin Belda is an insurance brokerage in Salamanca. I found it by accident, walking past the office on holiday a few streets from the hotel. Nobody briefed me: I rebranded it because I wanted the mark — and the brand around it — to be better than the shutter it was printed on. I started with the logo and carried it through everything else.

Overview Logo Outdoor Brand identity Idea

Role · Brand & identity design

Scope · Logo, identity, signage, stationery, vehicles

State · Self-initiated concept

Before
The old Martin Belda S.L. Seguro wordmark — blue and yellow MB above the company name
After
The new Martin Belda lockup — gold and blue shield above the name and “Correduría de Seguros”
Current design
The existing signage printed on the office shutter in Salamanca The brokerage building on the street today
The shield mark knocked out of the brand orange
The shield mark knocked out of the brand blue
The rebranded office facade — mark and name across the window line
Business cards and a branded pen on a dark surface
The full Martin Belda lockup on dark
Construction grid behind the shield, with the brand palette alongside Document folder, letterhead and envelopes in the new identity Repeating shield pattern used as a background texture Branded car and delivery van
Window graphics and a projecting sign on the stone facade Illuminated light-box sign mounted on the wall