Daily prize-game app · 2023 → 2026
twelfy is a daily prize game for Azerbaijani players — live competition every evening at 21:00 for a real cash prize. iOS and Google Play live from launch.
Three-year arc (2023 → 2026)
From the launch idea to a stable nightly audience and a working prize-payout loop.
- Launch: shipped on iOS and Android in 2023 with App Store and Google Play presence from day one.
- Engagement: the fixed 21:00 daily slot built a steady return audience — cohort retention held across the calendar.
- Growth: active engagement compounded year over year — sustained downloads and revenue performance through 2026.
Designed the entire screen library and personally drew the animations and micro-interactions. Every tap on twelfy needed to feel like an event — small enough to keep the round flowing, distinct enough to register in primetime.
External reference — find twelfy on the App Store or download the Android APK.
~5K
Downloads
~5K
Revenue (AZN)
+252%
Growth