Emin Yusifov.
I take products all the way to people. Interface, brand, and the code that runs them. Baku → Madrid.
Open to product design roles · Madrid or remote
Questions first? Ask →
Check your site free
Paste your address. In a few minutes you get a score out of 100, the three problems costing you the most customers, and two redesign directions for your first screen — built from your own copy, your own colours, your own logo.
Free, one per site. Every finding plus both redesign directions — €19. The same two, drawn as images — €49.
Works 2010 → 2026
↗Designer → Art Director over six years at McCann Erickson (IPG network), Art Director on Coca-Cola. Then Design Lead on BakuTV and oxu.az at GMS — now building AI-native products solo: Muduck, Citameya, YIGMA and IQ30. Plus 18 campaigns for Coca-Cola, Bakcell, Unilever, Fanta, Sprite, Topaz, AIBA and others.
Ideas
All 6 →Maps know where the buildings are but not where the sun falls. Real OpenStreetMap heights, shadows drawn live over a Madrid street — click anywhere and it tells you whether you’d be sitting in the sun.
Balance in small type, allowances missing from the home screen, promo where the numbers should be — a teardown taken to a working prototype in seven passes.
Broken lazy loading, reordering buried in menus, invisible endorsements — a teardown with a working prototype you can drag.
Noticed → built → tested. Product teardowns and unsolicited fixes, each carried past static mockups — to a prototype you can drag, or an interface you can watch move.
Lab
Numbers
Contact
Got a product that needs to reach people? Tell me about it.
hello@eminyusifov.com↗