WSB · Baku Fires
Event identity & six years of matchday branding
A six-year relationship with the local pro boxing club Baku Fires and the World Series of Boxing franchise. Delivered the club identity, then built a repeatable system for event branding, matchday graphics, digital campaigns, and BTL activations across six consecutive seasons.
Six seasons of event identity across the World Series of Boxing franchise in Azerbaijan.
6
Seasons of consecutive matchday delivery
1
Club identity designed from scratch for Baku Fires
Full
System — matchday graphics, digital, OOH, BTL
External reference — campaign case page on mccann.az.