Bakcell
Find Your Place Among the Stars — PES tournament
Pro Evolution Soccer tournament for secondary-school students across eight of the country’s largest cities — Sumgait, Gabala, Sheki, Zaqatala, Mingachevir, Ganja, Lankaran, and Baku. 1,024 participants received branded Bakcell merchandise; eight finalists advanced to the live final; the winner was flown to Manchester to play PES with a Manchester United player. Full regional event delivery plus the communication package.
Eight cities, a thousand-plus participants, and a flight to Manchester for the winner.
8
Cities — regional qualifiers plus the Baku final
1,024
Participants recruited nationwide
1
Winner flown to Manchester to play PES with a Manchester United player
External reference — campaign case page on mccann.az.