Work/AIBA (McCann Erickson)

AIBA

2011 World Boxing Championships
Designer2011McCann Erickson Azerbaijan

Full visual program for the AIBA World Boxing Championships held in Baku — identity, broadcast, promotional assets, and both ceremonies. The opening and closing events introduced the first video mapping projection ever staged in Azerbaijan, turning the arena stage into one continuous screen and removing the need for physical set decoration.

AIBA 2011 World Boxing Championships

An Olympic-level host event, record participation, and a national first for stage technology.

506
Boxers competing across the tournament
113
Countries represented — a record for the championship
1st
Video mapping projection staged in Azerbaijan

External reference — campaign case page on mccann.az.