Rexona
White Stays White, Black Stays Black
Launch of Rexona Invisible Black + White — the anti-stains product built to compete with Nivea Black & White. Integrated campaign anchored by a local demo TVC, later adapted across Kazakhstan, Uzbekistan and Tajikistan. Supported by in-store, digital, TV product placement and OOH. Three months of launch stock sold through in three weeks.
A regional TVC adaptation — and a sell-through that outran the launch plan.
3 → 3
Months of stock sold through in three weeks
4
Markets — Azerbaijan, Kazakhstan, Uzbekistan, Tajikistan
Full
Mix — TVC, in-store, digital, TV placement, OOH
External reference — campaign case page on mccann.az.