Dərs Evi
Yes, you can! — launch of an educational centre
Launch of Dərs Evi — positioning the educational centre as a friendly, inspirational, intelligent expert in exam preparation. Insight — it’s not just subject knowledge that gets you past the exam, it’s technique and mental preparation. Built the brand end-to-end: identity and guidelines, TVC around the launch idea, website, workbook design, and the digital strategy that carried the message to students.
A category launch delivered end-to-end — brand, product, and message in one.
1
New educational brand launched from zero
5
Deliverables — identity, TVC, website, workbooks, digital
Full
Brand system including guidelines and applications
External reference — campaign case page on mccann.az.