Coca-Cola × Baku 2015
Fill Your Life With Games — European Games activation
Coca-Cola was a principal partner of the Baku 2015 European Games. Insight — when a city hosts a major tournament, sport comes closer to everyday life: parents enrol kids in sections, adults swap cars for bikes, kids start dreaming of becoming the next champion. Built a campaign around that shift, anchored by a TV spot with young Azerbaijanis wishing the national team luck, plus a fan zone with live big-screen broadcasts.
A principal-partner activation at Azerbaijan’s largest sporting event of the decade.
1.7M
Reach across digital channels, nationwide
7.2M
Digital impressions across owned and paid
1
Public fan zone with live matchday broadcasts
External reference — campaign case page on mccann.az.