Fanta
Youth Festival — first edition in Azerbaijan
Branding and launch of the first Fanta Youth Festival in Azerbaijan. Anchored by a shareable social narrative: a boy who’d fallen for a girl at the previous year’s festival in Turkey asking the network to help find her before the Baku edition. The story ignited mass distribution ahead of the event and delivered numbers well past the target.
First edition of Fanta’s youth festival in Azerbaijan, built on a viral story hook.
23M
Campaign impressions across channels
2M
Digital reach across owned and paid
30K
Attendees vs. the 20K target at first edition
External reference — campaign case page on mccann.az.