Axe
Apollo Space Academy — local activation
Local execution of the global Axe Apollo Space Academy platform. Recruited applicants to a national leaderboard, identified the strongest candidate, and sent one Azerbaijani finalist to the U.S. Space & Rocket Center in Florida for astronaut training — an earned-media first for the brand in the market.
A global Unilever platform delivered with the highest engagement numbers in the local category.
53M
Media impressions across the campaign
~50K
Visits to the localised campaign site
1
Azerbaijani finalist selected for Florida training
External reference — campaign case page on mccann.az.