Coca-Cola
Celebrate Novruz, Celebrate Life
Novruz holiday campaign that positioned Coca-Cola alongside the national celebration. Insight — Novruz values of optimism and renewal map cleanly to Coca-Cola brand values. The work was anchored by an original holiday anthem performed by Tunzale Aghayeva, rolled through TV, OOH, and BTL, with a digital layer that invited the audience to co-author the song.
A Novruz campaign recognised at Coca-Cola’s global headquarters.
Best
Connection Planning — awarded by Coca-Cola Global HQ
Best
TVC — Golden Crown Awards 2014
National
Rollout across TV, OOH, BTL, and digital
External reference — campaign case page on mccann.az.