Work/Coca-Cola (McCann Erickson)

Coca-Cola

School Cup — grassroots football platform
Art Director2013 — 2016McCann Erickson Azerbaijan

Grassroots football tournament for Azerbaijani schools, built as a multi-year brand platform for Coca-Cola. Designed the full identity kit — tournament mark, U13 age-group variant, trophy and medal design, kit graphics, match-day communication, and the full PR toolkit — then scaled it nationally across 50+ out-of-home formats. The client renewed the programme for three consecutive editions, a rare run for a single grassroots sponsorship in the market.

Coca-Cola School Cup — brand identity
School Cup trophy Trophy detail Trophy detail U13 age-group variant Team kit graphics Team kit graphics Medals — School Cup Medals — U13 PR toolkit PR kit mono Copa PR toolkit

Flagship grassroots brand platform for Coca-Cola with measurable multi-year retention.

10K+
Participants across all editions
50+
OOH formats produced for the national rollout
3 yrs
Consecutive client renewals of the programme

External reference — this campaign is not among the public case pages on mccann.az. Adjacent Coca-Cola work from the same period is documented on the agency site.