Bakcell × Manchester United
Summer School in Baku — three consecutive editions
Branding and delivery of the Manchester United Summer School in Baku — a five-day annual football camp for kids. Ran three editions (2013, 2014, 2015), including regional qualifiers across Azerbaijan and full communication support at every phase: recruitment, qualifiers, camp dressing, and post-event.
Annual delivery of the Manchester United Summer School — three consecutive editions.
3
Consecutive annual editions — 2013, 2014, 2015
5-day
Format — regional qualifiers plus final camp in Baku
Full
Rollout — recruitment, branding, event, post-event
External reference — campaign case page on mccann.az.