Clear
Live the Football Fever in Brazil
FIFA World Cup 2014 promotion for Clear. Consumers bought a special Clear pack, scanned the code on the landing page, and entered a draw. The grand prize — a trip for two to Brazil for the quarter-final — anchored the whole campaign narrative. Integrated rollout across TVC, digital, in-store, BTL and OOH.
A World Cup tie-in with a grand prize that anchored the whole campaign narrative.
2014
FIFA World Cup partnership activation
Grand
Prize — trip for two to a World Cup quarter-final
Full
Mix — TVC, digital, BTL, in-store, OOH
External reference — campaign case page on mccann.az.