Bakcell × Manchester United
Meet the Stars League — partnership launch
Launch of Bakcell’s three-year partnership with Manchester United FC. Campaign split in two phases — a teaser building anticipation up to the signing date of 15.10.12, then a reveal built around a hero TVC casting Manchester United players as Bakcell customer-care agents, plus a public Hall of Stars installation with MU memorabilia, games, and photo zones.
Launch of the first global football sponsorship by an Azerbaijani operator.
3-yr
Exclusive sponsorship contract with Manchester United
Full
Integrated rollout — TVC, OOH, BTL, digital, PR
1
Public Hall of Stars installation open to visitors
External reference — campaign case page on mccann.az.