Bakcell
Ilk & Alov — own-brand smartphones
In 2014 Bakcell launched two own-brand smartphones: Ilk (entry-level, budget-friendly, first-phone users) and Alov (premium, design-forward, aspirational). Built two separate communication tracks keyed to each audience insight, plus the full packaging system for both models — structure, print, and retail presentation.
Two products, two audiences, two complete systems — packaging through TVC.
2
Smartphone models launched — Ilk (entry) and Alov (premium)
2
Communication tracks tuned to distinct audience insights
Full
Packaging system designed in-house for both models
External reference — campaign case page on mccann.az.