Topaz
Let’s Bet? — 8-week digital series
Eight weeks of branded content co-produced with Bozbash Pictures — Azerbaijan’s most-watched digital creator at the time. Each week, a pair of characters made a bet; the audience voted on the outcome and collected codes under Topaz caps for a chance to win the grand prize. The largest digital campaign in the Azerbaijani market in 2015 by measured participation.
A measured national record and regional creative recognition.
Red
Jolbors — regional creative award for digital content
#1
Largest Azerbaijani digital campaign of 2015 by participation
8
Weekly episodes with Bozbash Pictures
External reference — campaign case page on mccann.az.