Bakcell
Imagine — AFFA partnership film
Partnership announcement for Bakcell as the exclusive sponsor of the Azerbaijan national football team. Built the reveal around the true story of Tamerlan Rizvanly — a young player from a small region whose path to the national team embodied the brand’s message that ambition plus support can turn imagination into reality.
A true story, surfaced through brand, used to anchor a national sponsorship announcement.
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True story — Tamerlan Rizvanly’s path to AFFA
Exclusive
Partner of the Azerbaijan national football team
Full
Integrated rollout — TVC, digital, OOH, BTL
External reference — campaign case page on mccann.az.